Color Strategy, Markerphase & Concepts
As the Color Lead for Sportswear Apparel, part of my job is to create compelling documents to support the strategy we aim to implement for each season. Here are just a few examples of the type of slides, Makerphase, books, etc… I imagine and create with my team to get the Global team and SLT onboard with the direction we - as a Color Team - want to set for the label.
The Color Guide
I created the Color Guide as a tool we develop each season to deep dive into our color palette and gain significant knowledge about these colors in the areas of Sport, Culture and Brand (Adidas). It is an important tool we use and expand throughout the season to help us and other teams build storytelling and relevance. See below few pages from the SS26 Sportswear Color Guide.
Curation of Makerphase FW26
I organized and curated the Color part of the Makerphase FW26 in Pitch.
Concepts & Direction
Each season I am building the Color Creative Direction and leading the team into creating impactful stories for their ranges.
