For FW25, I supported remotely the Adidas Golf Footwear team based in Carlsbard to elevate their Color and Material creative direction and work on Special projects. One of the goal was to sharpen their storytelling, create a cohesive overarching strategy and work closely with Apparel for head to toe appeal. Here I worked on the Hype (Tour) and Inline models of Adizero ZG 25. The concept is inspired by the Longest Day (18 holes in 18 hours), offering a sunrise to sunset CAM approach to the model. Below is the inline version which got out in store in August 2025.